Silverfireuk
silverfireuk.co.uk
Silverfire UK is a British jeweller specialising in handmade alternative and gothic jewellery crafted from 925 sterling silver. The store offers unique designs including Celtic, Gothic, and biker-inspired collections of necklaces, bracelets, earrings, and rings for men and women seeking distinctive alternative style pieces.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
371
Collections
41
Pages
19
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
77ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
342ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
54% below average
371 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 39/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
54% below average
avg
43% below average
avg
32% below average
avg
93% below average
avg
Category Intelligence
How Silverfireuk compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Silverfireuk
Silverfireuk is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 371 products organized across 41 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Silverfireuk uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Silverfireuk achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Silverfireuk has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Silverfireuk ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
