Skinnytan
skinnytan.co.uk
Skin & Tan UK is a self-tanning brand offering naturally-derived tanning products including drops, mousses, oils, and serums designed for both body and face. Their products combine tanning agents with skin-smoothing ingredients and are formulated to be streak-free, paraben-free, sulfate-free, and vegan-friendly.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
34
Collections
45
Pages
26
Blog Posts
68
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13918 / 16375
Faster than 15% of stores
Beauty & Skincare Ranking
#674 / 859
Top 78% in category
Category Avg Performance
54
-13 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
133ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#585 in Beauty & Skincare
Below 51% of stores
92% below average
34 products vs 445 avg
Slower than 78% of Beauty & Skincare stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
92% below average
avg
27% below average
avg
21% below average
avg
31% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 51% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Skinnytan
Skinnytan is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 34 products organized across 45 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Skinnytan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Skinnytan achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Skinnytan uses TrustPilot for customer reviews and offers PayPal, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Skinnytan ranks #585 out of 1155 stores we track. This places them in the top 51% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
