Smallsmerino
smallsmerino.co.uk
Smalls Merino Wool specializes in luxuriously soft, sustainable merino wool baselayers and clothing for women, children, and babies. The store offers ZQ and Woolmark certified ultrafine merino wool products designed for layering, lounging, and everyday wear, with particular emphasis on eczema-friendly and traceable sourcing.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
118
Collections
34
Pages
31
Blog Posts
90
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.220
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
554ms
Time to First Byte
9.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
86% below average
118 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
86% below average
avg
63% below average
avg
24% below average
avg
181% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (90 blogs, 31 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Smallsmerino
Smallsmerino is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 118 products organized across 34 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Smallsmerino uses the Zest theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Smallsmerino achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Smallsmerino has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Smallsmerino ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
