Sparklers
sparklers.co.uk
Sparklers.co.uk is a UK-based specialist retailer offering a wide range of sparklers and pyrotechnic products including handheld sparklers, fountain sparklers, bulk buy options, and party supplies. The store positions itself as the UK's #1 sparkler stockist with emphasis on safety, quality, and fast delivery.
Products
134
Collections
67
Pages
15
Blog Posts
82
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9360 / 16375
Faster than 43% of stores
Sports & Outdoors Ranking
#387 / 716
Top 54% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
—
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#479 in Sports & Outdoors
Above average (top 45%)
86% below average
134 products vs 976 avg
Slower than 54% of Sports & Outdoors stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
86% below average
avg
56% below average
avg
48% below average
avg
34% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 45% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Sparklers
Sparklers is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 134 products organized across 67 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Sparklers uses the Warehouse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Sparklers achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sparklers has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Sparklers ranks #479 out of 1076 stores we track. This places them in the top 45% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
