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Cowboy

shopify

cowboy.com

Cowboy is a connected e-bike brand that designs and sells electric bicycles for urban commuters. The company offers a range of e-bike models, accessories, and services including adaptive power technology, financing options, and test ride bookings, positioning itself as a premium, technology-integrated solution for city transportation.

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Products

139

Collections

19

Pages

3

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

F

35/100

catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#476 in Sports & Outdoors

Above average (top 44%)

86% below average

139 products vs 976 avg

No BNPL options

63% of Sports & Outdoors stores offer PayPal

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products139 / avg 976

86% below average

avg

Collections19 / avg 153

88% below average

avg

Pages3 / avg 29

90% below average

avg

Blog Posts8 / avg 61

87% below average

avg

Category Intelligence

How Cowboy compares to other sports & outdoors stores

Theme Adoption

0%

of Sports & Outdoors stores use this theme

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Showcase

Type

Theme Store

Theme Store ID

677

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Above average catalog size

Top 44% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Feb 2026

139 products19 collections3 pages8 blogs

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About Cowboy

Cowboy is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 139 products organized across 19 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Cowboy uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Cowboy has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Cowboy ranks #476 out of 1076 stores we track. This places them in the top 44% of sports & outdoors stores by product catalog size.

Last scanned

Feb 24, 2026

Cowboy | Sports & Outdoors Store Analysis | CommerceRank