Enterprise
ashtabula.co.nz
Ashtabula NZ is an official licensee selling sports apparel and supporter gear for NZ Rugby teams (All Blacks, Super Rugby franchises), NRL teams, and Cricket Australia. The store specializes in branded jerseys, polo shirts, t-shirts, and other fan merchandise with free shipping across New Zealand on orders over $150.
Products
461
Collections
104
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9240 / 16375
Faster than 44% of stores
Sports & Outdoors Ranking
#378 / 716
Top 53% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#283 in Sports & Outdoors
Above average (top 26%)
53% below average
461 products vs 976 avg
Slower than 53% of Sports & Outdoors stores
PageSpeed score: 56/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
53% below average
avg
32% below average
avg
62% below average
avg
95% below average
avg
Category Intelligence
How Enterprise compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
EnterpriseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Enterprise
Enterprise is a sports & outdoors ecommerce store built on and operating in GB. The store currently offers 461 products organized across 104 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Enterprise uses the Enterprise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Enterprise achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Enterprise has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Enterprise ranks #283 out of 1076 stores we track. This places them in the top 26% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
