Stylpro
stylpro.co.uk
STYLIDEAS is a beauty innovation brand that sells premium beauty devices and skincare products including LED masks, electric brush cleaners, hair care tools, and teeth whitening solutions. Founded after winning The Apprentice UK and backed by Lord Sugar, the brand combines inventor Tom's design philosophy with professional-grade beauty technology across multiple product lines including STYLPRO, STYLFILE, and STYLSMILE.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
65
Collections
34
Pages
237
Blog Posts
293
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-6 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
110ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
85% below average
65 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
85% below average
avg
45% below average
avg
618% above average
avg
463% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (293 blogs, 237 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Stylpro
Stylpro is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 65 products organized across 34 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Stylpro uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Stylpro achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Stylpro uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Stylpro ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
