Wilkinsonsword
wilkinsonsword.com
Wilkinson Sword is a premium male grooming brand offering expertly engineered razors, blade refills, and grooming tools across multiple collections including Quattro, Hydro, and Classic lines. With over 250 years of heritage, the brand provides shaving solutions and face care products designed for performance, comfort, and precision trimming.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
70
Collections
41
Pages
135
Blog Posts
76
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13504 / 16375
Faster than 18% of stores
Beauty & Skincare Ranking
#643 / 859
Top 75% in category
Category Avg Performance
54
-11 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.020
Cumulative Layout Shift
122ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
142ms
Time to First Byte
15.7s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#383 in Beauty & Skincare
Above average (top 33%)
84% below average
70 products vs 445 avg
Slower than 75% of Beauty & Skincare stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
34% below average
avg
309% above average
avg
46% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
8 months
Since Aug 2025
Above average catalog size
Top 33% by catalog size
high
Strong content (76 blogs, 135 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
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About Wilkinsonsword
Wilkinsonsword is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 70 products organized across 41 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Wilkinsonsword uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wilkinsonsword achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wilkinsonsword uses Yotpo for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Wilkinsonsword ranks #383 out of 1155 stores we track. This places them in the top 33% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
