Sulskin
sulskin.com
SUL is an Australian ecommerce retailer specializing in Korean and Japanese skincare and beauty products. The store offers a curated selection of premium skincare items including creams, serums, ampoules, and cosmetic treatments from brands such as Dr. Jart+, COSRX, Dr. Althea, and other popular Asian beauty brands.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
714
+12Collections
224
+4Pages
26
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12089 / 16375
Faster than 26% of stores
Beauty & Skincare Ranking
#570 / 859
Top 66% in category
Category Avg Performance
54
-6 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
527ms
Time to First Byte
12.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#70 in Beauty & Skincare
Top 6% of stores
60% above average
714 products vs 445 avg
Slower than 66% of Beauty & Skincare stores
PageSpeed score: 48/100
+12 products
Over the past month
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
60% above average
avg
261% above average
avg
21% below average
avg
75% below average
avg
Category Intelligence
How Sulskin compares to other beauty & skincare stores
11%
of Beauty & Skincare stores use Yotpo
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Added 12 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (26 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2025
Mar 2025
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About Sulskin
Sulskin is a beauty & skincare ecommerce store built on shopify and operating in AU. The store currently offers 714 products organized across 224 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Sulskin uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Sulskin achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sulskin uses Yotpo for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Sulskin ranks #70 out of 1155 stores we track. This places them in the top 6% of beauty & skincare stores by product catalog size. Over the past month, the store has grown its catalog by 12 products.
Last scanned
Feb 18, 2026
