BITW May 2020
beautyinthewoods.com
Beauty in the Woods is a luxury skincare and beauty retailer offering curated skincare brands including Issada, Medik8, Mesoestics, Eye of Horus, and Velvet Concept, alongside professional in-store beauty treatments. The store combines retail product sales with personalized beauty services in a country town setting.
Products
305
Collections
15
Pages
11
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3283 / 16375
Faster than 80% of stores
Beauty & Skincare Ranking
#142 / 859
Top 17% in category
Category Avg Performance
54
+15 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#131 in Beauty & Skincare
Top 11% of stores
31% below average
305 products vs 445 avg
Faster than 83% of Beauty & Skincare stores
PageSpeed score: 69/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
31% below average
avg
76% below average
avg
67% below average
avg
60% below average
avg
Category Intelligence
How BITW May 2020 compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About BITW May 2020
BITW May 2020 is a beauty & skincare ecommerce store built on and operating in AU. The store currently offers 305 products organized across 15 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
BITW May 2020 uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, BITW May 2020 achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BITW May 2020 has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, BITW May 2020 ranks #131 out of 1155 stores we track. This places them in the top 11% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
