Swanandedgar
swanandedgar.london
Swan & Edgar London is a luxury watch manufacturer specializing in hand-assembled British timepieces featuring premium materials and expert engineering. The store offers a curated collection of mechanical watches across various complications and styles, along with complementary accessories including watch straps, luxury pens, cufflinks, and leather goods.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
57
Collections
32
Pages
25
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15823 / 16375
Faster than 3% of stores
Jewellery & Watches Ranking
#741 / 758
Top 98% in category
Category Avg Performance
57
-29 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
3.9s
First Contentful Paint
644ms
Time to First Byte
9.7s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#801 in Jewellery & Watches
Below 74% of stores
93% below average
57 products vs 802 avg
Slower than 98% of Jewellery & Watches stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
93% below average
avg
56% below average
avg
11% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 74% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Swanandedgar
Swanandedgar is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 57 products organized across 32 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Swanandedgar uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Swanandedgar achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Swanandedgar uses Yotpo for customer reviews and offers Settle, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Swanandedgar ranks #801 out of 1082 stores we track. This places them in the top 74% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
