the-fourth
the-fourth.ca
The Fourth is a Canadian maternity and nursing clothing retailer specializing in stylish, locally-made apparel for pregnant and postpartum women. The store also curates gifts for babies, kids, and moms from 50 women-owned and person-of-color-owned businesses, with a physical location in Edmonton's Southgate Centre.
Products
1,050
Collections
722
Pages
65
Blog Posts
117
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#592 in Fashion & Clothing
Top 13% of stores
28% above average
1,050 products vs 819 avg
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
28% above average
avg
676% above average
avg
59% above average
avg
266% above average
avg
Category Intelligence
How the-fourth compares to other fashion & clothing stores
9%
of Fashion & Clothing stores use judge.me
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
high
Strong content (117 blogs, 65 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About the-fourth
the-fourth is a fashion & clothing ecommerce store built on shopify and operating in CA. The store currently offers 1,050 products organized across 722 collections, making it larger than average for the fashion & clothing category.
Theme and Design
the-fourth uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, the-fourth uses judge.me for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, the-fourth ranks #592 out of 4419 stores we track. This places them in the top 13% of fashion & clothing stores by product catalog size.
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