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Thelauralushboutique

shopify

thelauralushboutique.co.uk

The Laura Lush Boutique is a family-run home fragrance business that creates wax melts, candles, reed diffusers, room sprays, and personalized fragrance products in small batches. The store positions itself as a luxury home fragrance retailer with a focus on quality handmade fragrances for the home.

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Products

223

Collections

13

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.9s

61

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.2s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

1% above average

223 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products223 / avg 220

1% above average

avg

Collections13 / avg 47

72% below average

avg

Pages3 / avg 27

89% below average

avg

Blog Posts3 / avg 30

90% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

223 products13 collections3 pages3 blogs

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About Thelauralushboutique

Thelauralushboutique is a candle & home fragrance ecommerce store built on shopify and operating in SE. The store currently offers 223 products organized across 13 collections, making it larger than average for the candle & home fragrance category.

Theme and Design

Thelauralushboutique uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.

Performance Analysis

Based on Google PageSpeed Insights, Thelauralushboutique achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thelauralushboutique has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Thelauralushboutique ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 22, 2026

Thelauralushboutique | Candle & Home Fragrance Store Analysis | CommerceRank