Atlantic
beaconmercantile.com
Beacon Mercantile is an artisan maker of handcrafted candles, perfumes, essential oil blends, and home fragrance products including room sprays, diffusers, and incense. The upstate New York-based brand also offers complementary natural skincare, bath and body products, and home goods, emphasizing quality craftsmanship and wellness-focused formulations.
Products
201
Collections
15
Pages
6
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6814 / 16375
Faster than 58% of stores
Candle & Home Fragrance Ranking
#77 / 186
Top 41% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#41 in Candle & Home Fragrance
Top 16% of stores
9% below average
201 products vs 220 avg
Faster than 59% of Candle & Home Fragrance stores
PageSpeed score: 61/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
9% below average
avg
68% below average
avg
78% below average
avg
57% below average
avg
Category Intelligence
How Atlantic compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
AtlanticType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Atlantic
Atlantic is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 201 products organized across 15 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Atlantic uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Atlantic achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Atlantic has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Atlantic ranks #41 out of 256 stores we track. This places them in the top 16% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
