Craft
allisonsgoods.com
Allison's Goods is a California-based maker of handcrafted, vegan, and sustainable products including hand-poured soy candles, room and linen fragrances, incense, and complementary home and body items. The store emphasizes artisanal production, eco-conscious materials, and richly scented products made in Fullerton, CA.
Products
206
Collections
48
Pages
13
Blog Posts
54
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3269 / 16375
Faster than 80% of stores
Candle & Home Fragrance Ranking
#34 / 186
Top 18% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#40 in Candle & Home Fragrance
Top 16% of stores
6% below average
206 products vs 220 avg
Faster than 82% of Candle & Home Fragrance stores
PageSpeed score: 69/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
6% below average
avg
2% above average
avg
52% below average
avg
80% above average
avg
Category Intelligence
How Craft compares to other candle & home fragrance stores
3%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
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About Craft
Craft is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 206 products organized across 48 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 3% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Craft ranks #40 out of 256 stores we track. This places them in the top 16% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
