Thespiritsembassy
thespiritsembassy.com
The Spirits Embassy is an online retailer specializing in hand-selected whisky and premium spirits, with a focus on single malt Scotch whisky from top brands. The store offers unique and curated spirits and liqueurs, with international shipping available and a physical location in Huntly, Scotland.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
977
Collections
245
Pages
63
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15696 / 16375
Faster than 4% of stores
Food & Drink Ranking
#1287 / 1334
Top 96% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
246ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
340ms
Time to First Byte
16.5s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#82 in Food & Drink
Top 5% of stores
316% above average
977 products vs 235 avg
Slower than 96% of Food & Drink stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
316% above average
avg
621% above average
avg
250% above average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
high
Strong content (3 blogs, 63 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Thespiritsembassy
Thespiritsembassy is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 977 products organized across 245 collections, making it larger than average for the food & drink category.
Theme and Design
Thespiritsembassy uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thespiritsembassy achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thespiritsembassy uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Thespiritsembassy ranks #82 out of 1794 stores we track. This places them in the top 5% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
