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Thespiritsembassy

shopify

thespiritsembassy.com

The Spirits Embassy is an online retailer specializing in hand-selected whisky and premium spirits, with a focus on single malt Scotch whisky from top brands. The store offers unique and curated spirits and liqueurs, with international shipping available and a physical location in Huntly, Scotland.

Food & Drink
Expanse
GB / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

977

Collections

245

Pages

63

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Food & Drink category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15696 / 16375

Faster than 4% of stores

Food & Drink Ranking

#1287 / 1334

Top 96% in category

Category Avg Performance

56

-27 below avg

Category Avg LCP

1.7s

Slower than avg

29

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPneeds work

246ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

1.9s

First Contentful Paint

TTFBgood

340ms

Time to First Byte

SIpoor

16.5s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#82 in Food & Drink

Top 5% of stores

316% above average

977 products vs 235 avg

Slower than 96% of Food & Drink stores

PageSpeed score: 29/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products977 / avg 235

316% above average

avg

Collections245 / avg 34

621% above average

avg

Pages63 / avg 18

250% above average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Expanse

Type

Theme Store

Theme Store ID

902

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 5% by catalog size

Content Investment

high

Strong content (3 blogs, 63 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

InternationalModern Theme

Store Timeline & History

Feb 2026

977 products245 collections63 pages3 blogs

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About Thespiritsembassy

Thespiritsembassy is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 977 products organized across 245 collections, making it larger than average for the food & drink category.

Theme and Design

Thespiritsembassy uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Thespiritsembassy achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thespiritsembassy uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Thespiritsembassy ranks #82 out of 1794 stores we track. This places them in the top 5% of food & drink stores by product catalog size.

Last scanned

Feb 19, 2026

Thespiritsembassy | Food & Drink Store Analysis | CommerceRank