Fruve
fruve.co.uk
Fruve is a B2B fresh produce delivery service operating in London that supplies high-quality fruits, vegetables, and specialty items such as mushrooms, salads, and prepared produce to restaurants. The platform offers online ordering, real-time pricing, seasonal availability tracking, and next-day delivery with a minimum order requirement.
Products
948
Collections
49
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
303% above average
948 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
303% above average
avg
44% above average
avg
17% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Fruve
Fruve is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 948 products organized across 49 collections, making it larger than average for the food & drink category.
Theme and Design
Fruve uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fruve achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fruve has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Fruve ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
