Thewavecomb
thewavecomb.co.uk
The Wave Comb is a maternity and postpartum wellness retailer offering the original birth comb, an acupressure tool for natural pain management during labor, along with curated essentials for pregnancy, birth, postpartum recovery, breastfeeding, and new baby care.
Products
42
Collections
11
Pages
5
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4164 / 16375
Faster than 75% of stores
Baby & Kids Ranking
#81 / 402
Top 20% in category
Category Avg Performance
56
+11 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#381 in Baby & Kids
Below 66% of stores
93% below average
42 products vs 612 avg
Faster than 80% of Baby & Kids stores
PageSpeed score: 67/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
93% below average
avg
88% below average
avg
74% below average
avg
76% below average
avg
Category Intelligence
How Thewavecomb compares to other baby & kids stores
9%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 66% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thewavecomb
Thewavecomb is a baby & kids ecommerce store built on shopify and operating in SI. The store currently offers 42 products organized across 11 collections, making it comparable in size for the baby & kids category.
Theme and Design
Thewavecomb uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Thewavecomb achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thewavecomb has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Thewavecomb ranks #381 out of 575 stores we track. This places them in the top 66% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
