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Thewavecomb

shopify

thewavecomb.co.uk

The Wave Comb is a maternity and postpartum wellness retailer offering the original birth comb, an acupressure tool for natural pain management during labor, along with curated essentials for pregnancy, birth, postpartum recovery, breastfeeding, and new baby care.

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Products

42

Collections

11

Pages

5

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4164 / 16375

Faster than 75% of stores

Baby & Kids Ranking

#81 / 402

Top 20% in category

Category Avg Performance

56

+11 above avg

Category Avg LCP

1.7s

67

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#381 in Baby & Kids

Below 66% of stores

93% below average

42 products vs 612 avg

Faster than 80% of Baby & Kids stores

PageSpeed score: 67/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products42 / avg 612

93% below average

avg

Collections11 / avg 95

88% below average

avg

Pages5 / avg 19

74% below average

avg

Blog Posts8 / avg 33

76% below average

avg

Category Intelligence

How Thewavecomb compares to other baby & kids stores

Theme Adoption

9%

of Baby & Kids stores use this theme

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

42 products11 collections5 pages8 blogs

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About Thewavecomb

Thewavecomb is a baby & kids ecommerce store built on shopify and operating in SI. The store currently offers 42 products organized across 11 collections, making it comparable in size for the baby & kids category.

Theme and Design

Thewavecomb uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Thewavecomb achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thewavecomb has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Thewavecomb ranks #381 out of 575 stores we track. This places them in the top 66% of baby & kids stores by product catalog size.

Last scanned

Feb 20, 2026

Thewavecomb | Baby & Kids Store Analysis | CommerceRank