Empire theme | V9.1.0
babyjoggerstrollers.com.au
Baby Jogger Australia specializes in premium strollers, car seats, and high chairs designed for active parents and growing families. The store offers a range of models including jogging strollers, compact travel options, double strollers, and all-terrain variants, positioning itself as a lifestyle brand for parents who want to maintain an active lifestyle with their children.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
42
Collections
50
Pages
27
Blog Posts
31
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15288 / 16375
Faster than 7% of stores
Baby & Kids Ranking
#384 / 402
Top 96% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#383 in Baby & Kids
Below 67% of stores
93% below average
42 products vs 612 avg
Slower than 96% of Baby & Kids stores
PageSpeed score: 33/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
93% below average
avg
47% below average
avg
42% above average
avg
6% below average
avg
Category Intelligence
How Empire theme | V9.1.0 compares to other baby & kids stores
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
EmpireType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Empire theme | V9.1.0
Empire theme | V9.1.0 is a baby & kids ecommerce store built on and operating in AU. The store currently offers 42 products organized across 50 collections, making it comparable in size for the baby & kids category.
Theme and Design
Empire theme | V9.1.0 uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Empire theme | V9.1.0 achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Empire theme | V9.1.0 has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Empire theme | V9.1.0 ranks #383 out of 575 stores we track. This places them in the top 67% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
