Thisissilk
thisissilk.com
THIS IS SILK is a skincare brand specializing in clinically-proven silk peptide formulations designed to improve hydration, fine lines, and skin elasticity. The store offers a curated range of silk-based skincare products including concentrates, creams, cleansers, and facial oils, alongside complementary items like silk pillowcases.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6
Collections
31
Pages
39
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Beauty & Skincare category average (54)
- Expand product catalog to improve store authority
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-10 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
99% below average
6 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
99% below average
avg
50% below average
avg
18% above average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Thisissilk
Thisissilk is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 6 products organized across 31 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Thisissilk uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thisissilk achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thisissilk uses judge.me for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Thisissilk ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
