True Keratin
true-keratin.co.uk
True Keratin is a luxury hair care brand offering natural and certified organic keratin treatments, shampoos, conditioners, and smoothing systems designed to reduce frizz, enhance shine, and restore hair health. The brand provides both professional keratin treatments and home care products with a focus on natural ingredients and hair restoration.
Products
39
Collections
11
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
88% below average
39 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 57/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
88% below average
avg
79% below average
avg
68% below average
avg
93% below average
avg
Category Intelligence
How True Keratin compares to other beauty & cosmetics stores
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About True Keratin
True Keratin is a beauty & cosmetics ecommerce store built on shopify and operating in FR. The store currently offers 39 products organized across 11 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
True Keratin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, True Keratin achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, True Keratin has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, True Keratin ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
