Walesarchery
walesarchery.co.uk
Wales Archery is a UK-based archery specialist retailer operating since 1964, offering a comprehensive range of archery equipment including compound bows, recurve bows, arrows, targets, risers, and related accessories. As a third-generation family business, they provide expert knowledge and worldwide shipping for both recreational archers and organized clubs.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,831
Collections
310
Pages
149
Blog Posts
63
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16070 / 16375
Faster than 2% of stores
Sports & Outdoors Ranking
#704 / 716
Top 98% in category
Category Avg Performance
56
-34 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
93ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
318ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#105 in Sports & Outdoors
Top 10% of stores
88% above average
1,831 products vs 976 avg
Slower than 98% of Sports & Outdoors stores
PageSpeed score: 22/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
88% above average
avg
103% above average
avg
414% above average
avg
3% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (63 blogs, 149 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Walesarchery
Walesarchery is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,831 products organized across 310 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Walesarchery uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Walesarchery achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Walesarchery has not implemented a third-party review platform and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Walesarchery ranks #105 out of 1076 stores we track. This places them in the top 10% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
