Troyleedesigns
troyleedesigns.co.uk
Troy Lee Designs is an official UK retailer of premium protective gear, helmets, and apparel for motorsports (moto) and mountain biking (MTB) enthusiasts. The brand has been developing high-performance racing equipment since 1981 and serves professional racers and recreational riders worldwide.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,745
Collections
263
Pages
139
Blog Posts
513
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
150ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
250ms
Time to First Byte
10.8s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
79% above average
1,745 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
79% above average
avg
72% above average
avg
379% above average
avg
741% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (513 blogs, 139 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Troyleedesigns
Troyleedesigns is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,745 products organized across 263 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Troyleedesigns uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Troyleedesigns achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Troyleedesigns uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Troyleedesigns ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
