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Whiskycellar

shopify

whiskycellar.scot

Whisky Cellar & More is a luxury spirits retailer offering rare and collectable malts, single malt whiskies, blended malts, and premium Japanese whiskies from renowned brands including Balvenie, Bowmore, Dalmore, and Ardbeg. The store caters to both collectors and consumers seeking high-end whisky and spirit gifts.

Food & Drink
Focal
GB / GBP
PayPal
Visit Store

Products

358

Collections

74

Pages

6

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5313 / 16375

Faster than 68% of stores

Food & Drink Ranking

#375 / 1334

Top 28% in category

Category Avg Performance

56

+8 above avg

Category Avg LCP

1.7s

64

Performance

74

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

3.4s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#182 in Food & Drink

Top 10% of stores

52% above average

358 products vs 235 avg

Faster than 72% of Food & Drink stores

PageSpeed score: 64/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products358 / avg 235

52% above average

avg

Collections74 / avg 34

118% above average

avg

Pages6 / avg 18

67% below average

avg

Blog Posts7 / avg 46

85% below average

avg

Theme & Design

Theme Name

Focal

Type

Theme Store

Theme Store ID

714

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 10% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

358 products74 collections6 pages7 blogs

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About Whiskycellar

Whiskycellar is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 358 products organized across 74 collections, making it larger than average for the food & drink category.

Theme and Design

Whiskycellar uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Whiskycellar achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Whiskycellar has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Whiskycellar ranks #182 out of 1794 stores we track. This places them in the top 10% of food & drink stores by product catalog size.

Last scanned

Feb 19, 2026

Whiskycellar | Food & Drink Store Analysis | CommerceRank