Wyliesoutdoorworld
wyliesoutdoorworld.com
Wylie's Outdoor World is a Scottish bushcraft and outdoor specialist retailer offering camping equipment, outdoor clothing, and survival gear from established brands. The store serves outdoor enthusiasts with a curated selection of items including jackets, base layers, footwear, and accessories designed for camping and wilderness activities.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,410
Collections
312
Pages
29
Blog Posts
32
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
44% above average
1,410 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
44% above average
avg
104% above average
avg
0% above average
avg
48% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Wyliesoutdoorworld
Wyliesoutdoorworld is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,410 products organized across 312 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Wyliesoutdoorworld uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wyliesoutdoorworld achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wyliesoutdoorworld uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Wyliesoutdoorworld ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
