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Wyliesoutdoorworld

shopify

wyliesoutdoorworld.com

Wylie's Outdoor World is a Scottish bushcraft and outdoor specialist retailer offering camping equipment, outdoor clothing, and survival gear from established brands. The store serves outdoor enthusiasts with a curated selection of items including jackets, base layers, footwear, and accessories designed for camping and wilderness activities.

Sports & Outdoors
Bespoke
GB / GBP
judge.me
PayPal +2
Visit Store

Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,410

Collections

312

Pages

29

Blog Posts

32

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Sports & Outdoors category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Sports & Outdoors Ranking

#3 / 716

Top 0% in category

Category Avg Performance

56

-12 below avg

Category Avg LCP

1.7s

44

Performance

74

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#9 in Sports & Outdoors

Top 1% of stores

44% above average

1,410 products vs 976 avg

Faster than 100% of Sports & Outdoors stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products1,410 / avg 976

44% above average

avg

Collections312 / avg 153

104% above average

avg

Pages29 / avg 29

0% above average

avg

Blog Posts32 / avg 61

48% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

1,410 products312 collections29 pages32 blogs

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About Wyliesoutdoorworld

Wyliesoutdoorworld is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,410 products organized across 312 collections, making it larger than average for the sports & outdoors category.

Theme and Design

Wyliesoutdoorworld uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wyliesoutdoorworld achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wyliesoutdoorworld uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Wyliesoutdoorworld ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Feb 23, 2026

Wyliesoutdoorworld | Sports & Outdoors Store Analysis | CommerceRank