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Schoffelcountry

shopify

schoffelcountry.com

Schöffel Country is a British countrywear brand specializing in outdoor and adventure clothing, including waterproof jackets, hunting jackets, fleeces, and country-focused apparel designed for outdoor enthusiasts since 1993.

Sports & Outdoors
Bespoke
GB / GBP
Yotpo
PayPal +1
Visit Store

Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,369

Collections

422

Pages

196

Blog Posts

232

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Sports & Outdoors category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14185 / 16375

Faster than 13% of stores

Sports & Outdoors Ranking

#618 / 716

Top 86% in category

Category Avg Performance

56

-17 below avg

Category Avg LCP

1.7s

Slower than avg

39

Performance

100

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

126ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.7s

First Contentful Paint

TTFBgood

643ms

Time to First Byte

SIpoor

10.8s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#138 in Sports & Outdoors

Top 13% of stores

40% above average

1,369 products vs 976 avg

Slower than 86% of Sports & Outdoors stores

PageSpeed score: 39/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products1,369 / avg 976

40% above average

avg

Collections422 / avg 153

176% above average

avg

Pages196 / avg 29

576% above average

avg

Blog Posts232 / avg 61

280% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

7 months

Since Aug 2025

Market Position

Larger than 75% of category

Top 13% by catalog size

Content Investment

high

Strong content (232 blogs, 196 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Aug 2025

1,369 products422 collections196 pages232 blogs

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About Schoffelcountry

Schoffelcountry is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,369 products organized across 422 collections, making it larger than average for the sports & outdoors category.

Theme and Design

Schoffelcountry uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Schoffelcountry achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Schoffelcountry uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Schoffelcountry ranks #138 out of 1076 stores we track. This places them in the top 13% of sports & outdoors stores by product catalog size.

Last scanned

Feb 18, 2026

Schoffelcountry | Sports & Outdoors Store Analysis | CommerceRank