Schoffelcountry
schoffelcountry.com
Schöffel Country is a British countrywear brand specializing in outdoor and adventure clothing, including waterproof jackets, hunting jackets, fleeces, and country-focused apparel designed for outdoor enthusiasts since 1993.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,369
Collections
422
Pages
196
Blog Posts
232
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14185 / 16375
Faster than 13% of stores
Sports & Outdoors Ranking
#618 / 716
Top 86% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
643ms
Time to First Byte
10.8s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#138 in Sports & Outdoors
Top 13% of stores
40% above average
1,369 products vs 976 avg
Slower than 86% of Sports & Outdoors stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
40% above average
avg
176% above average
avg
576% above average
avg
280% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
7 months
Since Aug 2025
Larger than 75% of category
Top 13% by catalog size
high
Strong content (232 blogs, 196 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Schoffelcountry
Schoffelcountry is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,369 products organized across 422 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Schoffelcountry uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Schoffelcountry achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Schoffelcountry uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Schoffelcountry ranks #138 out of 1076 stores we track. This places them in the top 13% of sports & outdoors stores by product catalog size.
Last scanned
Feb 18, 2026
