Wynken
wynken.co.uk
Wynken is a unisex childrenswear brand from London specializing in clothing and accessories for babies and children. The store offers a range of products including tops, pants, skirts, dresses, knitwear, swimwear, outerwear, and accessories like caps, bags, and socks.
Products
492
Collections
95
Pages
17
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
396ms
Time to First Byte
3.8s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
20% below average
492 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
20% below average
avg
0% above average
avg
11% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Wynken
Wynken is a baby & kids ecommerce store built on shopify and operating in SK. The store currently offers 492 products organized across 95 collections, making it comparable in size for the baby & kids category.
Theme and Design
Wynken uses the Baseline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wynken achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 82/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wynken has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Wynken ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
