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Zayannah

shopify

zayannah.co.uk

Zayannah is an online boutique specializing in exclusive ethnic and artisan accessories, offering a curated collection of handcrafted bags, jewelry, and fashion accessories sourced from India, Morocco, Turkey, and Pakistan. The store features Turkish purses, Moroccan leather goods, statement jewelry pieces including necklaces, earrings, rings, and bracelets, alongside decorative brooches and occasion wear accessories.

Visit Store

Products

174

Collections

17

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Accessories Ranking

#1 / 22

Top 5% in category

Category Avg Performance

59

+9 above avg

Category Avg LCP

1.9s

68

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.1s

Speed Index

Store Audit

Actionable insights compared to 29 Jewellery & Accessories stores

#10 in Jewellery & Accessories

Above average (top 34%)

82% below average

174 products vs 972 avg

Faster than 95% of Jewellery & Accessories stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 29 stores in Jewellery & Accessories

Products174 / avg 972

82% below average

avg

Collections17 / avg 131

87% below average

avg

Pages6 / avg 32

81% below average

avg

Blog Posts3 / avg 50

94% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (41% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

174 products17 collections6 pages3 blogs

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About Zayannah

Zayannah is a jewellery & accessories ecommerce store built on shopify and operating in CA. The store currently offers 174 products organized across 17 collections, making it comparable in size for the jewellery & accessories category.

Theme and Design

Zayannah uses the Debut theme from the Shopify Theme Store. This theme choice is used by 14% of jewellery & accessories stores.

Performance Analysis

Based on Google PageSpeed Insights, Zayannah achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Zayannah has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Accessories category, Zayannah ranks #10 out of 29 stores we track. This places them in the top 34% of jewellery & accessories stores by product catalog size.

Last scanned

Feb 22, 2026

Zayannah | Jewellery & Accessories Store Analysis | CommerceRank