10oversurf
10oversurf.com
10 Over Surf Shop is a UK-based retailer offering a comprehensive range of surf equipment, wetsuits, boards, and apparel for men and women. Located in Newquay, Cornwall, the store also stocks beach lifestyle goods, accessories, and skincare products alongside traditional surfing hardware and seasonal gear.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,535
Collections
159
Pages
24
Blog Posts
122
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.040
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
57% above average
1,535 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
57% above average
avg
4% above average
avg
17% below average
avg
100% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About 10oversurf
10oversurf is a sports & outdoors ecommerce store built on shopify and operating in FR. The store currently offers 1,535 products organized across 159 collections, making it larger than average for the sports & outdoors category.
Theme and Design
10oversurf uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 10oversurf achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 10oversurf has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, 10oversurf ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
