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Debut

21supply.com

21supply is a wholesale distributor based in Los Angeles, CA specializing in name brand batteries (Energizer, Duracell, Panasonic), hardware, closeouts, liquidations, and general merchandise for retail businesses including dollar stores and convenience stores. The company offers volume pricing and free shipping on bulk orders over $50.

Visit Store

Products

464

Collections

49

Pages

10

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#6794 / 16375

Faster than 59% of stores

B2B Ecommerce Ranking

#67 / 162

Top 41% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.9s

61

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 282 B2B Ecommerce stores

#58 in B2B Ecommerce

Top 21% of stores

34% below average

464 products vs 703 avg

Faster than 59% of B2B Ecommerce stores

PageSpeed score: 61/100

No BNPL options

46% of B2B Ecommerce stores offer PayPal

Category Benchmarks

Compared to 282 stores in B2B Ecommerce

Products464 / avg 703

34% below average

avg

Collections49 / avg 47

4% above average

avg

Pages10 / avg 19

47% below average

avg

Blog Posts2 / avg 34

94% below average

avg

Category Intelligence

How Debut compares to other b2b ecommerce stores

Theme Adoption

7%

of B2B Ecommerce stores use this theme

Insights

  • 46% of B2B Ecommerce stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 21% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Basic stack

No review platform (15% of category uses one)No BNPL detected (55% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

464 products49 collections10 pages2 blogs

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About Debut

Debut is a b2b ecommerce ecommerce store built on and operating in US. The store currently offers 464 products organized across 49 collections, making it comparable in size for the b2b ecommerce category.

Theme and Design

Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of b2b ecommerce stores.

Performance Analysis

Based on Google PageSpeed Insights, Debut achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other b2b ecommerce stores, 46% of b2b ecommerce stores offer paypal

Competitive Positioning

Within the B2B Ecommerce category, Debut ranks #58 out of 282 stores we track. This places them in the top 21% of b2b ecommerce stores by product catalog size.

Last scanned

Feb 24, 2026

Debut | B2B Ecommerce Store Analysis | CommerceRank