Abbottlyon
abbottlyon.com
Abbott Lyon is an affordable luxury design house that creates personalized and meaningful jewelry and accessories including necklaces, bracelets, earrings, rings, watches, and anklets. The brand focuses on trend-led pieces available for different occasions and collections, targeting a global customer base seeking customizable jewelry items.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,484
+26Collections
980
-28Pages
144
+6Blog Posts
404
+12CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14397 / 16375
Faster than 12% of stores
Jewellery & Watches Ranking
#683 / 758
Top 90% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
203ms
Interaction to Next Paint
Additional Metrics
2.2s
First Contentful Paint
420ms
Time to First Byte
16.4s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#62 in Jewellery & Watches
Top 6% of stores
210% above average
2,484 products vs 802 avg
Slower than 90% of Jewellery & Watches stores
PageSpeed score: 38/100
+495 products
Over the past 6 months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
210% above average
avg
1261% above average
avg
414% above average
avg
778% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+25%)
Added 26 products last month
1+ year
Since Apr 2025
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (404 blogs, 144 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
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About Abbottlyon
Abbottlyon is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 2,484 products organized across 980 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Abbottlyon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Abbottlyon achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Abbottlyon uses TrustPilot for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Abbottlyon ranks #62 out of 1082 stores we track. This places them in the top 6% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has grown its catalog by 495 products.
Last scanned
Feb 18, 2026
