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Mysticumluna

shopify

mysticumluna.com

Mysticum Luna is a gothic and alternative jewellery retailer specializing in handmade sterling silver, gold, and stainless steel pieces. The store offers curated collections including gothic rings, charm jewelry, and themed collections with a focus on dark, witchy, and boho-inspired designs.

Jewellery & Watches
Bespoke
GB / GBP
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

2,471

Collections

539

Pages

294

Blog Posts

518

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 22 points below Jewellery & Watches category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14914 / 16375

Faster than 9% of stores

Jewellery & Watches Ranking

#702 / 758

Top 93% in category

Category Avg Performance

57

-22 below avg

Category Avg LCP

1.8s

Slower than avg

35

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.050

Cumulative Layout Shift

INPneeds work

218ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

373ms

Time to First Byte

SIpoor

7.2s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#63 in Jewellery & Watches

Top 6% of stores

208% above average

2,471 products vs 802 avg

Slower than 93% of Jewellery & Watches stores

PageSpeed score: 35/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products2,471 / avg 802

208% above average

avg

Collections539 / avg 72

649% above average

avg

Pages294 / avg 28

950% above average

avg

Blog Posts518 / avg 46

1026% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

5 months

Since Oct 2025

Market Position

Top 10% largest catalog

Top 6% by catalog size

Content Investment

high

Strong content (518 blogs, 294 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Oct 2025

2,471 products539 collections294 pages518 blogs

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About Mysticumluna

Mysticumluna is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 2,471 products organized across 539 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Mysticumluna uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Mysticumluna achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mysticumluna uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Mysticumluna ranks #63 out of 1082 stores we track. This places them in the top 6% of jewellery & watches stores by product catalog size.

Last scanned

Feb 18, 2026

Mysticumluna | Jewellery & Watches Store Analysis | CommerceRank