Tribu
tribu.co.uk
Tribu is an alternative jewelry retailer specializing in handmade ear gauges, body piercing jewelry, and stretched ear accessories. The store offers unique pieces including plugs, tunnels, ear weights, nose rings, septums, labrets, and belly piercing jewelry, with a focus on alternative and edgy designs that celebrate body modification culture.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,501
Collections
130
Pages
43
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12679 / 16375
Faster than 23% of stores
Jewellery & Watches Ranking
#594 / 758
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
513ms
Time to First Byte
9.4s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#61 in Jewellery & Watches
Top 6% of stores
212% above average
2,501 products vs 802 avg
Slower than 78% of Jewellery & Watches stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
212% above average
avg
81% above average
avg
54% above average
avg
50% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Tribu
Tribu is a jewellery & watches ecommerce store built on shopify and operating in FR. The store currently offers 2,501 products organized across 130 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Tribu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Tribu achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tribu uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Tribu ranks #61 out of 1082 stores we track. This places them in the top 6% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
