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Thebetterskinco

shopify

thebetterskinco.com

The Better Skin Co. is a clean skincare brand offering multipurpose skincare products designed to simplify daily routines. The store features skincare solutions organized by function, including clarifying and repair products, along with curated sets and best-selling items.

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Products

12

Collections

49

Pages

69

Blog Posts

20

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

+11 above avg

Category Avg LCP

2.1s

65

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

97% below average

12 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 65/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products12 / avg 445

97% below average

avg

Collections49 / avg 62

21% below average

avg

Pages69 / avg 33

109% above average

avg

Blog Posts20 / avg 52

62% below average

avg

Theme & Design

Theme Name

Sense

Type

Theme Store

Theme Store ID

1356

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (20 blogs, 69 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

12 products49 collections69 pages20 blogs

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About Thebetterskinco

Thebetterskinco is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 12 products organized across 49 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Thebetterskinco uses the Sense theme from the Shopify Theme Store. This theme choice is used by 2% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Thebetterskinco achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thebetterskinco has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Thebetterskinco ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 23, 2026

Thebetterskinco | Beauty & Skincare Store Analysis | CommerceRank