Afrotouch
afrotouch.design
Afrotouch Design is a Black-owned brand that creates hand-finished greeting cards, stationery, and gift items featuring West African-inspired designs. The store offers a curated selection of cards organized by occasion (birthday, wedding, sympathy, holiday) and thematic collections that celebrate afrocentric aesthetics and cultural diversity.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
342
Collections
42
Pages
26
Blog Posts
65
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 35 points below Books & Stationery category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15984 / 16375
Faster than 2% of stores
Books & Stationery Ranking
#271 / 273
Top 99% in category
Category Avg Performance
60
-35 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
13.9s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#120 in Books & Stationery
Above average (top 29%)
85% below average
342 products vs 2,250 avg
Slower than 99% of Books & Stationery stores
PageSpeed score: 25/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
85% below average
avg
55% below average
avg
30% above average
avg
67% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 29% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Afrotouch
Afrotouch is a books & stationery ecommerce store built on shopify and operating in PL. The store currently offers 342 products organized across 42 collections, making it comparable in size for the books & stationery category.
Theme and Design
Afrotouch uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Afrotouch achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Afrotouch has not implemented a third-party review platform and offers PayPal, Klarna, Affirm for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Afrotouch ranks #120 out of 412 stores we track. This places them in the top 29% of books & stationery stores by product catalog size.
Last scanned
Feb 20, 2026
