Sunspel
sunspel.com
Sunspel is a luxury British clothing brand offering premium men's and women's apparel including underwear, t-shirts, knitwear, shirts, and outerwear. The brand emphasizes timeless quality basics and heritage pieces with a focus on luxury positioning and British craftsmanship.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
889
Collections
166
Pages
630
Blog Posts
71
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Luxury category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Luxury Ranking
#1 / 85
Top 1% in category
Category Avg Performance
55
-23 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.020
Cumulative Layout Shift
127ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 117 Luxury stores
#2 in Luxury
Top 2% of stores
81% below average
889 products vs 4,596 avg
Faster than 99% of Luxury stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 117 stores in Luxury
81% below average
avg
20% above average
avg
729% above average
avg
66% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (71 blogs, 630 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Sunspel
Sunspel is a luxury ecommerce store built on shopify and operating in GB. The store currently offers 889 products organized across 166 collections, making it comparable in size for the luxury category.
Theme and Design
Sunspel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Sunspel achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Sunspel has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Luxury category, Sunspel ranks #2 out of 117 stores we track. This places them in the top 2% of luxury stores by product catalog size.
Last scanned
Feb 23, 2026
