Hairmotel
hairmotel.com
The Hair Motel is a Nashville-based salon and ecommerce store specializing in hair extensions and hair care products. They offer curated bundles of premium hair extensions in various textures and styles, along with related hair care items for their customers.
Products
11
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8539 / 16375
Faster than 48% of stores
Beauty & Cosmetics Ranking
#186 / 403
Top 46% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#436 in Beauty & Cosmetics
Below 76% of stores
97% below average
11 products vs 315 avg
Faster than 54% of Beauty & Cosmetics stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
97% below average
avg
94% below average
avg
84% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Hairmotel
Hairmotel is a beauty & cosmetics ecommerce store built on Shopify and operating in FR. The store currently offers 11 products organized across 3 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairmotel uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairmotel achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairmotel has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Hairmotel ranks #436 out of 572 stores we track. This places them in the top 76% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
