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Amautiga

amautiga.com

Amautiga is an Inuit-run small business offering traditional Inuit baby carriers (anaanait) in various styles including amaaruti, aujaq amaut, and ukiuq amaut. The brand produces limited collections and custom orders, blending cultural heritage with contemporary parenting needs.

Visit Store

Products

25

Collections

6

Pages

5

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#5146 / 16375

Faster than 69% of stores

Baby & Kids Ranking

#107 / 402

Top 27% in category

Category Avg Performance

56

+9 above avg

Category Avg LCP

1.7s

65

Performance

96

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#432 in Baby & Kids

Below 75% of stores

96% below average

25 products vs 612 avg

Faster than 73% of Baby & Kids stores

PageSpeed score: 65/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products25 / avg 612

96% below average

avg

Collections6 / avg 95

94% below average

avg

Pages5 / avg 19

74% below average

avg

Blog Posts2 / avg 33

94% below average

avg

Category Intelligence

How Amautiga compares to other baby & kids stores

Theme Adoption

9%

of Baby & Kids stores use this theme

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

25 products6 collections5 pages2 blogs

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About Amautiga

Amautiga is a baby & kids ecommerce store built on and operating in SG. The store currently offers 25 products organized across 6 collections, making it comparable in size for the baby & kids category.

Theme and Design

Amautiga uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of baby & kids stores.

Performance Analysis

Based on Google PageSpeed Insights, Amautiga achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Amautiga has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Amautiga ranks #432 out of 575 stores we track. This places them in the top 75% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

Amautiga | Baby & Kids Store Analysis | CommerceRank