Debut
ashlie-johnson.com
Ashlie Johnson is a luxury body care brand offering hand-crafted, small-batch skincare products including body scrubs. Founded by Hollywood's renowned nail stylist Ashlie Johnson, the brand emphasizes eco-friendly formulations and spa-quality self-care experiences.
Products
151
Collections
2
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10483 / 16375
Faster than 36% of stores
Beauty & Skincare Ranking
#466 / 859
Top 54% in category
Category Avg Performance
54
-1 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#223 in Beauty & Skincare
Top 19% of stores
66% below average
151 products vs 445 avg
Slower than 54% of Beauty & Skincare stores
PageSpeed score: 53/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
66% below average
avg
97% below average
avg
100% below average
avg
94% below average
avg
Category Intelligence
How Debut compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 19% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Debut
Debut is a beauty & skincare ecommerce store built on and operating in LT. The store currently offers 151 products organized across 2 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Debut ranks #223 out of 1155 stores we track. This places them in the top 19% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
