Theactivefootco
theactivefootco.co.uk
The Active Foot Co is a running shoe store and coaching centre in Worcester offering major footwear brands for road running, trail, and athletics (sizes 4-14), alongside professional services including 3D motion gait analysis, technique coaching, and UK Athletics endurance coaching for ultra-distance runners.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
423
Collections
57
Pages
5
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13165 / 16375
Faster than 20% of stores
Sports & Outdoors Ranking
#569 / 716
Top 79% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
360ms
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#297 in Sports & Outdoors
Above average (top 28%)
57% below average
423 products vs 976 avg
Slower than 79% of Sports & Outdoors stores
PageSpeed score: 44/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
57% below average
avg
63% below average
avg
83% below average
avg
82% below average
avg
Category Intelligence
How Theactivefootco compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 28% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Theactivefootco
Theactivefootco is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 423 products organized across 57 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Theactivefootco uses the Energy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theactivefootco achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theactivefootco has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Theactivefootco ranks #297 out of 1076 stores we track. This places them in the top 28% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
