debut
audrajames.com
Audra James is a luxury skincare and wellness brand specializing in bespoke oils designed to enhance skincare routines and serve as mood-shifting products. The store offers a curated collection of organic facials, skin treatments, wellbeing products, and body care items alongside books, events, and gift cards.
Products
73
Collections
17
Pages
14
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6070 / 16375
Faster than 63% of stores
Beauty & Skincare Ranking
#259 / 859
Top 30% in category
Category Avg Performance
54
+9 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#375 in Beauty & Skincare
Above average (top 32%)
84% below average
73 products vs 445 avg
Faster than 70% of Beauty & Skincare stores
PageSpeed score: 63/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
73% below average
avg
58% below average
avg
75% below average
avg
Category Intelligence
How debut compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
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About debut
debut is a beauty & skincare ecommerce store built on and operating in DK. The store currently offers 73 products organized across 17 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, debut achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, debut has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, debut ranks #375 out of 1155 stores we track. This places them in the top 32% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
