Stockholm
augenstern.com
Augenstern is a German clean beauty skincare brand offering highly effective, 100% natural and vegan skincare products. The store features curated skincare routines including cleansing, treatment boosters, and essential kits, with products manufactured in Germany and a 30-day money-back guarantee.
Products
20
Collections
11
Pages
13
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5156 / 16375
Faster than 69% of stores
Beauty & Skincare Ranking
#221 / 859
Top 26% in category
Category Avg Performance
54
+11 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#738 in Beauty & Skincare
Below 64% of stores
96% below average
20 products vs 445 avg
Faster than 74% of Beauty & Skincare stores
PageSpeed score: 65/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
82% below average
avg
61% below average
avg
29% below average
avg
Category Intelligence
How Stockholm compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
StockholmType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Stockholm
Stockholm is a beauty & skincare ecommerce store built on and operating in AT. The store currently offers 20 products organized across 11 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Stockholm uses the Stockholm theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Stockholm achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Stockholm has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Stockholm ranks #738 out of 1155 stores we track. This places them in the top 64% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
