Ezwhite
ezwhite.id
EZ White is a skincare and body care brand specializing in handbody lotions and shower creams infused with Japanese Tofu extract. The brand emphasizes skin brightening and moisturizing benefits, with all products BPOM-certified and marketed as safe without side effects.
Products
20
Collections
2
Pages
15
Blog Posts
33
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10314 / 16375
Faster than 37% of stores
Beauty & Skincare Ranking
#446 / 859
Top 52% in category
Category Avg Performance
54
+0 above avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.050
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#741 in Beauty & Skincare
Below 64% of stores
96% below average
20 products vs 445 avg
Slower than 52% of Beauty & Skincare stores
PageSpeed score: 54/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
97% below average
avg
55% below average
avg
37% below average
avg
Category Intelligence
How Ezwhite compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ezwhite
Ezwhite is a beauty & skincare ecommerce store built on Shopify and operating in ID. The store currently offers 20 products organized across 2 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Ezwhite uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Ezwhite achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ezwhite uses judge.me for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Ezwhite ranks #741 out of 1155 stores we track. This places them in the top 64% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
