BNG_Shopify_Theme/BabycentralSG
baby-central.com.sg
Baby Central Singapore is an online retailer offering a comprehensive range of baby and family essentials including feeding products (bottles, breast pumps, sterilizers), maternity items, food preparation equipment, and trusted international brands such as Skip Hop, Ergobaby, Beaba, and Micro Scooters, with fast delivery options across Singapore.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,746
Collections
428
Pages
38
Blog Posts
681
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13231 / 16375
Faster than 19% of stores
Baby & Kids Ranking
#322 / 402
Top 80% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#51 in Baby & Kids
Top 9% of stores
185% above average
1,746 products vs 612 avg
Slower than 80% of Baby & Kids stores
PageSpeed score: 44/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
185% above average
avg
351% above average
avg
100% above average
avg
1964% above average
avg
Category Intelligence
How BNG_Shopify_Theme/BabycentralSG compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (681 blogs, 38 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About BNG_Shopify_Theme/BabycentralSG
BNG_Shopify_Theme/BabycentralSG is a baby & kids ecommerce store built on and operating in SG. The store currently offers 1,746 products organized across 428 collections, making it larger than average for the baby & kids category.
Theme and Design
BNG_Shopify_Theme/BabycentralSG uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BNG_Shopify_Theme/BabycentralSG achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BNG_Shopify_Theme/BabycentralSG has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, BNG_Shopify_Theme/BabycentralSG ranks #51 out of 575 stores we track. This places them in the top 9% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
