Blushandblocks
blushandblocks.com.au
Blush and Blocks is an Australian-made ecommerce store specializing in dual-sided, waterproof play mats designed for children. The products feature water-resistant surfaces, durable bases, and versatile designs marketed as everyday play solutions for families.
Products
24
Collections
6
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4820 / 16375
Faster than 71% of stores
Baby & Kids Ranking
#96 / 402
Top 24% in category
Category Avg Performance
56
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#434 in Baby & Kids
Below 75% of stores
96% below average
24 products vs 612 avg
Faster than 76% of Baby & Kids stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
96% below average
avg
94% below average
avg
79% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Blushandblocks
Blushandblocks is a baby & kids ecommerce store built on Shopify and operating in AU. The store currently offers 24 products organized across 6 collections, making it comparable in size for the baby & kids category.
Theme and Design
Blushandblocks uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Blushandblocks achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blushandblocks has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Blushandblocks ranks #434 out of 575 stores we track. This places them in the top 75% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
