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Simple

billyskid.com

Billy's Kid is a children's clothing retailer offering ready-made apparel and accessories for babies and kids, including rompers, feeding bibs, and headbands in various styles and patterns. The store emphasizes quick turnaround times, free shipping on orders over $80, and Afterpay payment options.

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Products

15

Collections

6

Pages

0

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

42/100

performance20/25 (Good)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content7/15 (Basic)

Top Recommendations

  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value
  • Add essential pages: About, Contact, FAQ, Shipping & Returns

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#3075 / 16375

Faster than 81% of stores

Baby & Kids Ranking

#54 / 402

Top 13% in category

Category Avg Performance

56

+14 above avg

Category Avg LCP

1.7s

70

Performance

96

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#451 in Baby & Kids

Below 78% of stores

98% below average

15 products vs 612 avg

Faster than 87% of Baby & Kids stores

PageSpeed score: 70/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products15 / avg 612

98% below average

avg

Collections6 / avg 95

94% below average

avg

Pages0 / avg 19

100% below average

avg

Blog Posts3 / avg 33

91% below average

avg

Category Intelligence

How Simple compares to other baby & kids stores

Theme Adoption

0%

of Baby & Kids stores use this theme

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Simple

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 78% by catalog size

Content Investment

low

Basic content (0 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

15 products6 collections0 pages3 blogs

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About Simple

Simple is a baby & kids ecommerce store built on and operating in AU. The store currently offers 15 products organized across 6 collections, making it comparable in size for the baby & kids category.

Theme and Design

Simple uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Simple achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Simple has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Simple ranks #451 out of 575 stores we track. This places them in the top 78% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

Simple | Baby & Kids Store Analysis | CommerceRank