Simple
billyskid.com
Billy's Kid is a children's clothing retailer offering ready-made apparel and accessories for babies and kids, including rompers, feeding bibs, and headbands in various styles and patterns. The store emphasizes quick turnaround times, free shipping on orders over $80, and Afterpay payment options.
Products
15
Collections
6
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
42/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3075 / 16375
Faster than 81% of stores
Baby & Kids Ranking
#54 / 402
Top 13% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#451 in Baby & Kids
Below 78% of stores
98% below average
15 products vs 612 avg
Faster than 87% of Baby & Kids stores
PageSpeed score: 70/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
98% below average
avg
94% below average
avg
100% below average
avg
91% below average
avg
Category Intelligence
How Simple compares to other baby & kids stores
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
SimpleType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Simple
Simple is a baby & kids ecommerce store built on and operating in AU. The store currently offers 15 products organized across 6 collections, making it comparable in size for the baby & kids category.
Theme and Design
Simple uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Simple achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simple has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Simple ranks #451 out of 575 stores we track. This places them in the top 78% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
