Balmbalm
balmbalm.com
Balm Balm is a 100% organic skincare brand specializing in pure lip balms, face balms, serums, and oils. The store also offers complementary products including essential oils, natural perfumes, and fragrance-free skincare options organized by product type and ingredient focus.
Products
63
Collections
39
Pages
23
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9796 / 16375
Faster than 40% of stores
Beauty & Skincare Ranking
#413 / 859
Top 48% in category
Category Avg Performance
54
+1 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#421 in Beauty & Skincare
Above average (top 36%)
86% below average
63 products vs 445 avg
Faster than 52% of Beauty & Skincare stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
86% below average
avg
37% below average
avg
30% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 36% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Balmbalm
Balmbalm is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 63 products organized across 39 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Balmbalm uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Balmbalm achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Balmbalm uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Balmbalm ranks #421 out of 1155 stores we track. This places them in the top 36% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
