Carbontheory
carbontheory.com
Carbon Theory is a UK-based skincare brand specializing in acne-prone skin solutions. The store offers anti-breakout skincare products including their signature Charcoal Soap Cleansing Bar, Spot Paste acne cream, and a full range of targeted skincare treatments designed to prevent breakouts and support skin confidence.
Products
60
Collections
40
Pages
24
Blog Posts
57
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-2 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
87% below average
60 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 52/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
35% below average
avg
27% below average
avg
10% above average
avg
Category Intelligence
How Carbontheory compares to other beauty & skincare stores
11%
of Beauty & Skincare stores use Yotpo
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Carbontheory
Carbontheory is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 60 products organized across 40 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Carbontheory uses the Concept theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Carbontheory achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Carbontheory uses Yotpo for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Carbontheory ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
