Ellepolish
ellepolish.com
Elle Polish is a woman-owned Canadian beauty brand offering sustainably-focused, 100% vegan nail polishes designed by Lauren Yavor. Their lacquers are formulated without harmful ingredients and marketed as long-wearing and glossy clean beauty essentials.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
37
Collections
9
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14153 / 16375
Faster than 14% of stores
Beauty & Cosmetics Ranking
#332 / 403
Top 82% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#318 in Beauty & Cosmetics
Below 56% of stores
88% below average
37 products vs 315 avg
Slower than 82% of Beauty & Cosmetics stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
88% below average
avg
83% below average
avg
42% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ellepolish
Ellepolish is a beauty & cosmetics ecommerce store built on Shopify and operating in CA. The store currently offers 37 products organized across 9 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Ellepolish uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Ellepolish achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellepolish has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Ellepolish ranks #318 out of 572 stores we track. This places them in the top 56% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
