New Kingdom
bathetobasics.com
Bathe to Basics is a Hong Kong-based ecommerce store offering handmade and organic skincare products including cleansers, hydrators, and protective serums for face and body, alongside complementary beauty items like hair care, lip products, and natural fragrances. The brand emphasizes high-quality, artisanal formulations designed to improve skin health and overall wellness.
Products
85
Collections
27
Pages
9
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9909 / 16375
Faster than 39% of stores
Beauty & Skincare Ranking
#422 / 859
Top 49% in category
Category Avg Performance
54
+1 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#333 in Beauty & Skincare
Above average (top 29%)
81% below average
85 products vs 445 avg
Faster than 51% of Beauty & Skincare stores
PageSpeed score: 55/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
81% below average
avg
56% below average
avg
73% below average
avg
73% below average
avg
Category Intelligence
How New Kingdom compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
KingdomType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About New Kingdom
New Kingdom is a beauty & skincare ecommerce store built on and operating in DE. The store currently offers 85 products organized across 27 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
New Kingdom uses the Kingdom theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, New Kingdom achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, New Kingdom has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, New Kingdom ranks #333 out of 1155 stores we track. This places them in the top 29% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
