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New Kingdom

bathetobasics.com

Bathe to Basics is a Hong Kong-based ecommerce store offering handmade and organic skincare products including cleansers, hydrators, and protective serums for face and body, alongside complementary beauty items like hair care, lip products, and natural fragrances. The brand emphasizes high-quality, artisanal formulations designed to improve skin health and overall wellness.

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Products

85

Collections

27

Pages

9

Blog Posts

14

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9909 / 16375

Faster than 39% of stores

Beauty & Skincare Ranking

#422 / 859

Top 49% in category

Category Avg Performance

54

+1 above avg

Category Avg LCP

2.1s

Faster than avg

55

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

78ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#333 in Beauty & Skincare

Above average (top 29%)

81% below average

85 products vs 445 avg

Faster than 51% of Beauty & Skincare stores

PageSpeed score: 55/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products85 / avg 445

81% below average

avg

Collections27 / avg 62

56% below average

avg

Pages9 / avg 33

73% below average

avg

Blog Posts14 / avg 52

73% below average

avg

Category Intelligence

How New Kingdom compares to other beauty & skincare stores

Theme Adoption

0%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Kingdom

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 29% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

85 products27 collections9 pages14 blogs

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About New Kingdom

New Kingdom is a beauty & skincare ecommerce store built on and operating in DE. The store currently offers 85 products organized across 27 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

New Kingdom uses the Kingdom theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, New Kingdom achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, New Kingdom has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, New Kingdom ranks #333 out of 1155 stores we track. This places them in the top 29% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

New Kingdom | Beauty & Skincare Store Analysis | CommerceRank